Professional Branding Program

Four 45-minute sessions - VIRTUAL

  • Complete & Branded LinkedIn Profile

  • Intentional Networking

  • Thought Leadership



  • This four-session virtual course will primarily focus on creating a complete and impactful brand on LinkedIn. In the remaining two sessions, I will cover connectivity and engagement strategies to boost your brand visibility in the social space (LinkedIn). The 1:1 sessions are highly interactive and are designed around your specific challenges and objectives. By program’s end, you will have achieved your objectives, created an authentic brand, completed your LinkedIn profile, and possess all of the practical know-how to enable you to start winning in the social space.

  • Session 1 / Establishing Your Objectives

    Session One is all about you. It’s time to get to know you, who you are, what you stand for, what your challenges are and where you want to go. Additionally, I will introduce myself, set the stage for our journey, highlight some key themes and cover next steps.

  • Session 2 / Establishing Your Professional Branding

    Session Two covers, in-depth, the written profile review deck I created and sent after our first session. My goal is to answer any questions you have and to also help you make some immediate changes.

  • Session 3 / Connectivity & Content Strategy

    We put everything together on Day Three. You’ll see how learning how to love yourself is the key to better relationships with everyone in your life, especially yourself.

  • Session 4 / Program Wrap-up

    In our final session, we will review your objectives and KPIs to measure the program’s impact.

What’s included?

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    Measurement of pre and post program KPIs that show impact, across branding, connectivity, and engagement


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    A comprehensive LinkedIn profile review, containing everything you need to create a complete, branded and impactful profile

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    Between session support

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    4x1 high-touch, virtual coaching sessions designed around achieving your program objectives

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Sales enablement Program

Four 45-minute sessions - VIRTUAL

(optional on-site kick-off)

  • Social Selling Basics

  • Lead Generation & Nurture

  • Enablement Tools

  • Content Strategy



  • Ranging from 2 to 4 sessions, depending on the number of participants, you can choose either 1:1, 1:few, or 1:many format. Together we can create a custom program that fits your needs. The typical virtual course, as an example, covers branding, connectivity, and engagement in the social space (LinkedIn), from the sales perspective. A popular course format consists of a 3-session, 1:many, general social selling program, with the addition of a fourth and final 1:1 coaching session for all attendees. The 1:1 session is high-touch and highly interactive and is designed for maximum impact in overcoming an individual’s specific challenges and helping to achieve their objectives. By program’s end, everyone will have achieved their objectives, created impactful online brands, have a complete LinkedIn profile, and possess all of the practical know-how to enable them to start winning in the social space.

  • Session 1 / Modern Selling Theory

    Session One is all about setting the stage. I will delve into the current state of social and highlight some compelling data and examples to get you ready to jump into the game.

  • Session 2 / Building a Trusted Brand

    Session Two covers, in-depth, how to create a complete and branded LinkedIn profile that shows what you do, but, more importantly, why you do it. This will be a hands-on session, featuring a live demo, numerous examples, and a clear set of instructions to effect positive and immediate change on your LinkedIn profile.

  • Session 3 / Building a Better Network

    Session Three takes a deep-dive into the quality of your network, with a hands-on, Connectivity Check. Leveraging a volunteer, we will explore whether or not your network represents the five roles most important to your business.

  • Session 4 / Becoming a Trusted Advisor

    In our final session, we will connect all of the program learnings and bring in the final piece of the puzzle to amplify your brand: Thought Leadership. I will cover content theory and effective strategy to help cut through the noise on social, boost engagement, and reinforce your brand as a trusted advisor in the social space.

What’s Included?

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    All participants will receive a pre-and-post program LinkedIn profile brand scan.


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    Specific KPI monitoring to support your program goals / objectives

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    Between session support

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    1x1 private virtual coaching sessions (optional add)

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